THE SolutionEdge of Texas Steakhouse used Speaky to engage with their customers and learn customer preferences. The company distributed the Speaky landing page via social media and asked customers directly what their favorite item on the menu was. Customers who left a Speaky also got a chance to win a $25 e-gift card.
THE takeawaySpeaky helps businesses engage customers in promotional activities while conducting customer research at the same time. Restaurant managers learned what items on the menu were the most popular and why directly from their customers. Providing customers with an easy-to-use low-friction communication channel – Speaky – and giving them an incentive to leave their feedback helped Edge of Texas reach a 45% engagement rate.