Edge of Texas Case Study

Edge of texas steakhouse

Edge of Texas Steakhouse used Speaky to engage with their customers and customer preferences for a chance to win a $25 e-gift card

Strategic Goals

Solution

Success factors

Strategic goals

Learn about customers' preferences
Engage customers in the promotional activity

Solution

Link to the Speaky landing page distributed across steakhouse's social media

Success factors

Easy-to-use low-friction communication channel
Incentive to share feedback

THE Goal

Edge of Texas Steakhouse needed an effective tool to reach as many customers as possible and conduct customer surveys on their preferences the same time making customers feel respected and valued.

THE Solution

Edge of Texas Steakhouse used Speaky to engage with their customers and learn customer preferences. The company distributed the Speaky landing page via social media and asked customers directly what their favorite item on the menu was. Customers who left a Speaky also got a chance to win a $25 e-gift card.

THE takeaway

Speaky helps businesses engage customers in promotional activities while conducting customer research at the same time. Restaurant managers learned what items on the menu were the most popular and why directly from their customers. Providing customers with an easy-to-use low-friction communication channel – Speaky – and giving them an incentive to leave their feedback helped Edge of Texas reach a 45% engagement rate.

“

I’ve always known that my Rib Eyes are a number one steaks here at the Edge of Texas but with Speaky I learned why because my customers told me directly

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