THE ChallengeOvercoming survey fatigue to better understand audience's interests
IREO Uptown struggled to find a cost-effective anonymous and frictionless channel to collect residents’ opinions on ongoing matters. The existing methods either required too much time to set up and integrate and use or didn't yield the desired results, as residents have become reluctant to use traditional survey methods.
real-time intuitive spoken feedback
The activation was conducted via a Speaky link on WhatsApp within a time frame of 24 hours. The link was distributed to approximately 570 families living in the IREO Uptown residential complex. When residents clicked the link, they saw one question: “Do you agree to the proposed hike in annual membership charges for the IREO Club? Justify your opinion with reasons.” Then, residents clicked the “Speak Now” button and left an audio message to voice their opinion.
THE ResultsSignificant data points and emotional context